The Ultimate DM Sales Guide

Get the DM strategy & scripts that generated over $4 million in sales without spam attacking people.

FACEBOOK

Get 17 real DM scripts that all resulted in closed deals.

This is available at the bottom of this doc.

24 Touch Point FB Group Sales Process

Invite > Nurture > Convert > Onboard > Resell

INSTAGRAM

Here are 7 different strategies for instagram growth:

SHOUTOUTS
1. These are typically a paid strategy.
2. Here’s one way to reverse engineer this strategy:
3. 1. Step 1 - Find your Ideal Customer on IG
  2. Step 2 - Click the “tagged” section on their IG profile
  3. Step 3 - Write down the names of all the accounts that are shouting them out.
  4. Step 4 - Reach out to those IG accounts to do a shoutout for you.
  5. CLICK HERE - for a short walkthrough video of this process.
  6. Here’s an example of what a shoutout looks like….

PAID ADs TO DM
1. This process allows you to capture their email while sending them to your DMs where you can instantly start building more rapport. IG now has native automations such as Instant Reply for greeting and appointment reminders for once you book a call.
2. Here is an example of the workflow…

REELS WITH CTA TO DM KEYWORD
1. Leveraging reels as mini Video Sales Letters (VSLs) can be very powerful. The key is keeping 90% of the video value based and ending with a clear Call To Action (CTA). This CTA is best with asking your viewer to DM you a keyword.
2. Here’s the formula and an example of a VSL Reel:
3. 1. HOOK
  2. 1. 3x your sales in less time … by selling like an african elephant
  3. BODY
  4. 1. Desert dwelling elephants maybe smarter than you think… and here’s what we can learn from them. Unfortunately 100s of elephants get sick and/or die every year from contaminated water. But obviously they still need to drink water to live so what do they do? First they find a body of water. Then they dig a water hole close by Elephants figured out that by the time the water fills their hole the sand has filtered out the unwanted bacteria Making it safe for them and their family to drink For some of you … your lead source is contaminated Your lead quality is horrible and it’s making you and your team sick And even worse you’re starting to hate your own business. I created a list of 8 questions that can be your water hole. That help filter out the bad leads faster. Without wasting endless hours on sales calls.
  5. Call To Action (CTA)
  6. 1. DM me “water hole” so I can send you these 8 questions immediately.

STORY MENTIONS FOR FOLLOW UP AND TOUCH POINTS
1. When creating your next story, be sure to “tag” or “mention” up to 10 prospects that are about to invest in your program but just quite haven’t pulled the trigger. This is a way to give them a bump and stay top of mind without being annoying, ha.
2 STEP POST
1. These are value based posts asking people to “comment below” if they want to have a lead magnet sent to them. This can be a great strategy for starting a conversation with a new prospect.
OUTREACH
1. Directly reaching out to someone is still a strategy that works. This is the simplest way to start a conversation. If this is not done well it can come off as spammy. However, there are plenty of cases where this strategy works the best.
GO LIVE WITH JOINT AUDIENCES
1. OPA = Other People’s Audience. Joining forces with other IG accounts that are similar in size to yours can be a great exchange! This gives both IG accounts exposure to new audiences that can convert into more followers. Further, as your IG account grows, you can start collaborating with other larger IG accounts as well.

Here’s a campaign run by a guy named Dallas! This can be a very simple and effective approach.

The goal of this sequence is to find the prospect's pain point and not pitch until they say their pain point. It is super conversational and requires some back and forth but produces massive results.

As you can see from this graph these are my stats from a 15-day period. I sent 165 connections connected with 95 people and had conversations with all of them. I was using salesflow.io to automate the connection requests.

The sequence is below.

Connection Message

Hi {First_Name}, 👋 😀 I just wanted to say hi and connect.

Message 1

Can I ask you a question?

Message 2

What is the biggest headache you currently face with [the problem you Solve]

Ex: What is the biggest headache you currently face: In becoming a better developer?

Hiring for [Job title]?

Hit your sales targets consistently?

Message 3 - [At this stage, you may have to ask some more qualifying questions before- see the example on page 3 for reference]

Are you trying to fix this problem now?

Message 4

I completely understand [problem] can be super difficult to solve. We have actually solved that problem at [company name] would you be opposed to hearing how we do that?

Message 5

If they say yes: Book the appointment

If they say No: I completely understand that a call may be too forward would you be opposed to me sending over Loom video with my thoughts?

Loom video = personalized intro with a client testimonial.

If someone isn't responding throughout the sequence

Message 2

Hey, I understand you might not be on LinkedIn much, so I am just giving you a friendly bump.

Message 3

👋

Message 4

Hey i am not trying to push you into anything I think I just have something really awesome for you if the timing isn't right that's cool.

Would you be opposed to me sending over a loom video of what I am talking about?

X / TWITTER

The hot strategy right now on Twitter is posting an irresistible lead magnet. Your tweet needs to be short and concise.

Plus, there is a little trick to it. You’ll see what the Call To Action (CTA) is each time from the examples below. There is mostly the request to like and comment a keyword + you must be following the person.

On twitter, it’s very common to not be able to DM someone if they are not already following you. So if people really want the lead magnet they will actually follow you.

This allows you to both grow your following and your list!

Here’s some examples of decent tweets with clear value and CTAs:

17 DM Conversations that all lead to a sale

Here is a convo that started with a no and ended buying!

This one wasn’t ready for a call, but was open to watching a video.

Faced some great objections on this one, but still came through!

This one went from FB Group invite > to call > to new member as well!

Audio messages as a second follow up message can work great!

Sending a video to build rapport

Even if you pump into members sharing resource is key!

This proves the value of having 3 key videos on your Thank You page after booking a call. The first video should let people know what to expect on the call. The second and third video should be short videos demonstrating the problem you solve.